Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
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Item Restricted The Influence of Social Media on Travel Destination Choices Among Millennials and Generation Z in Saudi Arabia(Bournemouth University, 2024) Shaibi, Abdulkarim; Ladkin, AdeleThis dissertation investigates the influence of social media on travel destination choices among Millennials and Generation Z in Saudi Arabia, a rapidly evolving digital landscape. The research aims to elucidate how different social media platforms—namely TikTok, Snapchat, and Instagram—affect these generations' travel preferences and explore the impact of various types of social media content, including videos, reviews, and user-generated content. Additionally, the study examines the role of demographic and psychographic factors, such as income level, education, and frequency of social media use, in determining reliance on these platforms for travel inspiration. A quantitative research approach was employed, utilising a structured online survey administered to a representative sample of Saudi Millennials and Generation Z. Data analysis was conducted through descriptive statistics and inferential methods, including Chi-Square tests and multiple regression analysis, to test the research hypotheses. The findings demonstrate that visual-centric platforms like TikTok, Snapchat, and Instagram significantly shape travel destination choices, with videos emerging as the most influential content type. The analysis also reveals that the frequency of social media use is a critical factor in the reliance on these platforms for travel planning, while other demographic variables have a lesser impact. Perceptions of credibility and trustworthiness of social media content are consistent across both generations. In light of these insights, the study recommends that tourism marketers prioritise high-quality visual content, leverage user-generated reviews, and employ personalised marketing strategies tailored to the interests of these digital-native cohorts. The dissertation concludes with recommendations for future research, including the need for longitudinal studies and cross-cultural comparisons.42 0Item Restricted Examining the Impact of Human Resource Management (HRM) on Telework Participation Among US Federal Employees(Virginia Polytechnic Institute and State University, 2024-05-23) Alshenaifi, Abdulilah; Dull, Matthew MThis dissertation investigates telework participation within the US federal government, structured through three interconnected articles from a human resource management perspective. It sheds light on the factors critical for the successful implementation of telework including human resource management (HRM) practices, differences among generational cohorts, and the role of line managers. Chapter 1 presents the motivation for this dissertation, theoretical foundations, an overview of telework within the US federal government, and a summary of the three research studies conducted. Chapter 2 introduces the first manuscript, which examines the impact of HRM practices on telework participation among US federal employees using the Ability, Motivation, and Opportunity (AMO) framework. This study analyzes data from the 2015 Federal Employee Viewpoint Survey (FEVS) through multinomial logistic regression. The results highlight that skills enhancement, promotional opportunities, and cooperative work environments significantly correlate with the likelihood of telework participation. Chapter 3, the second manuscript, applies generational cohort theory to investigate differences in telework participation among generational groups. Utilizing multinomial logistic regression analysis on FEVS data from 2013, 2014, and 2015, the study finds varied preferences for telework across Millennials, Generation X, Late Baby Boomers, and Early Baby Boomers. Generation X shows the most likelihood of telework participation compared to Millennials and Baby Boomers, with Early Baby Boomers displaying the least inclination. Chapter 4, the third manuscript, assesses the role of line managers as HRM partners and facilitators in telework participation. Applying Leader Member Exchange (LMX) theory and 2015 FEVS data, the study finds that the quality of relationships between line managers and employees -marked by mutual trust, support, and respect – enhances the likelihood of telework participation. Chapter 5 concludes this dissertation with summaries of research findings, theoretical and practical implications, research limitations, and avenues for future research directions.34 0Item Restricted THE IMPACT OF SOCIAL MEDIA ON TOURIST BEHAVIOR AND DESTINATION CHOICE: A FOCUS ON MILLENNIALS FROM SAUDI ARABIA(Saudi Digital Library, 2023-11-30) Abaalola, Haifa; Velonaki, ArgyroThis study delves into the transformative impact of social media on the tourism industry, specifically focusing on its influence on Saudi Arabian millennials, a pivotal cohort shaping contemporary travel trends. As Saudi Arabia emerges as a burgeoning tourist destination, understanding the intricate ways in which millennials utilize social media to shape their travel decisions becomes imperative.36 0Item Restricted Saudi millennials burnout(Saudi Digital Library, 2022) Bajnaid, Raneem; Furman, AdamWhat is my Definition of Burnout ? and How Would I Approach This Matter in Relation to My Outcome? Burnout is an alarming state of a person’s lifestyle as a whole, your mind and body is reaching a level of chronic stress that it becomes harder to tolerate the simplest things. Everything feels overwhelming and heavy, your motivation goes down the hill, but you are still pushing yourself everyday despite all warnings. If these warnings were ignored for a long period of time, they may eventually result in mental breakdowns, health problems or depression. Being a Saudi millennial myself, and surrounded by many, I have seen and experienced this issue and I wanted to contribute to raising awareness about it before it reaches a serious level. Therefore, I decided to create the “millennial burnout kit” as a first aid kit to help burnt out people of my generation to process and express their feelings in a different way, which leads to raising awareness and taking the first steps towards acting and not ignoring.12 0