Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
Browse
2 results
Search Results
Item Restricted Analysing the Influence of National Culture on Consumer Behaviour in the Context of Saudi Arabia(Aston University, 2024-09-30) Alshammari, Tahani Abdulkarim; Ogwude, UcheThis study analyses the influence of national culture on consumer behaviour in the Kingdom of Saudi Arabia with the Vision 2030 framework, a plan focused on expanding the economy and minimising dependence on oil. To better understand the influence of national culture on consumer behaviour, Hofstede cultural dimension and Theory of Planned Behaviour (TPB) theories have been adopted. Based on these theories, eight hypotheses were proposed and tested to analyse how cultural values and long-term orientation influence attitude, collectivism and individualism influence subjective norms, attitude, subjective norms, and perceived behavioural control influence purchase intention, and finally, how purchase behaviour intention influence actual purchasing behaviour. The findings reveal that long-term orientation has a significant positive influence on attitude. Moreover, it found that collectivism positively influences subjective norms, and subjective norms positively influence purchase intention. In addition, perceived behavioural control positively influences purchase intention, and purchase intention has a significant positive on purchase behaviour. The research contributed to understanding the cultural influence on consumer behaviour. The research also acknowledges the limitations, such as the reliance on quantitative data and the specific focus period. The research in future can adopt qualitative methods and enormous scope to capture Vision 2030 long-term influence on the behaviours of KSA consumers. The research provided valuable understandings for policymakers and businesses, emphasising the need to align marketing strategies with cultural shifts to foster economic and sustainable growth and preserve the cultural identity of KSA.36 0Item Restricted The Incorporation of Local Culture Into Organizational Culture and its Impact on Employee Performance; A Case Study of Southeast Asia and The Middle East(Saudi Digital Library, 2023-09-11) Alotaibi, Afnan; Collins, KirstineThe notion of organisational culture and its impact on the performance of employees in an organisation has served as a heated debated for decades. The literature regarding national culture, organisational culture, and the relationship between both is further reviewed and analysed. This research aims to understand the relationship between organisational culture and national culture in the context of Asia with the research posing the question of ‘does the incorporation of local culture into organisational culture have an impact on the performance of organisations and the economy of the country?’. A case study has been conducted on three countries across Asia from Southeast Asia (Vietnam and Indonesia) to the Middle East (Saudi Arabia), primary data was collected from official government documents as well as credible global business sources while secondary information was collected through studies and research done on the topic of organisational culture in the aforementioned countries. The results of this case study suggest that the incorporation of local culture into organisational culture does have a positive impact on the productivity of businesses and the economy of the three countries. Furthermore, results imply that the collectivist approach to culture in the case of the Vietnam, Indonesia, and Saudi Arabia does have an effect on the structure of organisational culture and safeguarding the rights of employees as well as national social traditions within the organisation.26 0