Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
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Item Restricted THE IMPACT OF ONLINE REVIEWS AND RATINGS ON CONSUMER TRUST IN E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW(Aston University, 2024-09) Alsheikh, Maram; Marvi, RezaThis systematic literature review investigates the role of online reviews and ratings in shaping consumer trust and purchasing decisions in e-commerce platforms. The study synthesizes existing research to identify key factors influencing consumer trust, such as review credibility, valence, visibility, and reviewer characteristics. Positive reviews with high ratings are found to increase consumer trust and purchase intentions, while negative reviews act as deterrents, though they are scrutinized more carefully as valuable for risk reduction. The research also identifies a gap in understanding how consumers attribute the causes of negative reviews and how these attributions impact trust recovery. The findings have significant theoretical and practical implications, offering businesses guidance on managing online reviews to foster long-term consumer trust and enhance e-commerce success. Future research should explore the impact of new forms of online reviews and address challenges like fake reviews and their implications for consumer trust.59 0Item Restricted The influence of Social Media on customer decision-making process: A Study on Restaurants in Riyadh, Saudi Arabia(Saudi Digital Library, 2023-11-28) Alenezi, Omaima; Cox, PeterThe rising prevalence of social media applications has significantly amplified the influence of online communication, particularly when it comes to recommending or advising against dining at specific restaurants. This study investigates the impact of online user-generated reviews on customer behavior and decision-making in Riyadh's restaurant industry, aiming to fill a research gap in this area within Saudi Arabia. Given the growing prominence of online reviews, understanding their power on customer choices is crucial for restaurants to remain competitive. This research employs theories like the Elaboration Likelihood Model (ELM), impulse buying behavior, communication process theory, electronic Word-of-Mouth (eWOM) credibility, and the theory of reasoned action to formulate five hypotheses and gain insights into the effect of comments on customers. Data was gathered from 184 participants in Riyadh, Saudi Arabia, through a 19-question survey featuring closed-ended questions with response scales, influential ratings, and binary options (yes/no). This methodology yielded primary quantitative data, which underwent statistical analysis to uncover patterns and relationships. Chi-squared test was applied to validate the hypotheses, and the findings were briefly presented through charts and tables. The study's outcomes highlight the significant influence of comments on social media platforms in shaping customer decision-making processes specifically in Riyadh, Saudi Arabia.70 0Item Restricted Effects of Personality on the Perceived Helpfulness of Online Reviews(2023-08-01) Alshamrani, Amal; Nerur, SridharWith the rapid growth of online shopping, the ability of consumers to publish their reviews has created electronic communities that provide a primary source of information and a rich text for analysis. The purpose of this dissertation is to examine the relationship between customers’ personality traits and the perceived helpfulness of online reviews. In the first essay, I explore the effect of product type, search versus experience products, on the relationship between personality and review helpfulness. In the second essay, I examine the effects of personality similarity between writers and readers of online reviews on its perceived helpfulness.14 0