Saudi Cultural Missions Theses & Dissertations
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Item Restricted Creative & Collaborative Enterprise Proposal(Saudi Digital Library, 2023-08-17) Alathel, Maya; Thompson, GregoryThis document outlines the comprehensive product development journey of Varada, an innovative online concept store proposed to address the discernible gap in the Saudi Arabian market for unique lifestyle-focused gifts. The development journey is divided into three phases: Phase 1 - Conceptualization: The Varada concept was initiated by outlining fundamental core values, validated through participant observation in Riyadh, Saudi Arabia. This phase laid the groundwork for product development, synthesizing observations and refining core values. Phase 2 - Mentor Collaboration: Mentoring sessions were pivotal in synthesizing participant observation insights and implementing them into a digital framework. Social media inquiries were conducted to engage the target audience, and actionable points were integrated into the evolving Varada concept. Phase 3 - Digital Integration: This phase focused on translating actionable items into a digital framework, emphasizing content creation and website development. Core values were adjusted based on participant observation, providing a solid foundation for mentoring sessions and digital integration. Core Values: Varada's core values, including Uniqueness, Wonder, Inspiration, Connection, and Quality, were identified and refined based on participant observation insights, serving as a guiding framework for the project. Participant Observation: Selective participant observation in a Saudi department store provided valuable insights into customer behaviors and preferences. Refined core values emerged from these observations, shaping the foundation for the Varada project. Social Validation: Mentoring sessions with an experienced entrepreneur guided the project towards specific offerings. Social media polls and questionnaires were used for engagement, with the insights contributing to actionable strategies for Varada's digital platform. Content & Website Development: Biweekly mentor sessions facilitated systematic development, leading to the creation of template content for the beta site. The Varada website represents a simplified version of the envisioned platform, with continuous refinement planned. Conclusion: While the beta site development is underway, identified areas such as financial mapping, UX collaboration, feature validation, brand alignment, and visual content enhancement will be addressed. Acknowledging product development as an iterative process, ongoing refinement is emphasized for post-launch success. The dedication to improvement is guided by the knowledge gained throughout the Creative and Collaborative Enterprise program.30 0