Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
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Item Restricted Esports World Championship in Saudi Arabia, League of Legends World Championship 2025(Brunel University, 2023-12-13) Nader, Asmaa; Wayne, Michael; Coleman, JosephineThis study aims to identify key concepts and analyze public relations tactics that can be used in Saudi Arabia for the League of Legends World Championship press conference public relations campaign. It discusses how these tactics can be employed to enhance collaboration, communication, resource sharing, and impact measurement within the campaign. The research emphasizes on the importance of using effective strategies to achieve campaign goals and maximize its impact.61 0Item Restricted GameBeing, an Insight into the Health and Wellbeing of Esport Players and Professional Gamers(2022) Alkhames, Rahaf; Martin, MichaelThe paper investigated how to help pro gamers and esports players have better health and well-being during their careers at Esport. The Esport market is growing, forecasted to be worth around 1.62 billion by 2024, and the number of pro gamers (aged 16-22) is increasing. This project research aims to design a strategy to help create a support system for the health and well-being of pro gamers and esports players. Human-centric design creative approach is used along with its frameworks and methods, including double diamond, design thinking, participatory design and the theory of change. First, a literature review, case study, semi-structured interview, and survey were conducted to answer the research question. Then the collected data helped to develop personas, user journey maps, competitive SWOT analysis, positioning maps and the theory of change. The results of the secondary research showed that there is a need to be more support for pro gamers and Esport players' health and well-being from stakeholders. It also emphasized the need for collaborative work to address the problem, which the primary research confirmed. It added more insights, such as the lack of pro gaming knowledge in dealing with challenges during pro gaming and Esport career. In addition, the weak marketing of the existing solutions. Therefore, the research led to the outcome of a Behavioral Change Strategy that will be implemented through multilabel design interventions.9 0Item Restricted Experiencing an Internship at a Startup Game Studio(Saudi Digital Library, 2022-09-02) Alandanusi, Moaz; Alhudaif, SarahThis thesis focuses on the general experience of fresh graduates engaging in the game industry with deep and personal points of view of the writer's experience.35 0