Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
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Item Restricted “Insta-Tweet” Appeal Among Saudi Women: A Uses-and-Gratifications Perspective(St. Mary's university, 2019) Alaslani, Eman; Coley, FrancescaThe emergence of social media has changed many aspects of people’s lives as it directly impacts communication and social conscience. Social media has created new ways of providing information about social issues through peer communication, which plays an important role in user behavior. This study examined the impact of both Twitter and Instagram on Saudi women, and attempted to understand the factors driving women to use Instagram and Twitter and to be involved in social events. In this study, a qualitative method was the primary means of data collection. This study used convenience sampling. Due to limited time for research, the study involved a sample of seven Saudi women. The interviews were conducted in English and, in some cases, Arabic. The themes that emerged from the findings of the interviews: In Twitter, seeking important information, trending topics, giving space to Saudi women, increasing awareness about women rights while in Instagram the common themes were entertainment, self- presentation, Instagram itself, creativity and Saudi women. These themes served to answer the research questions that informed this study.18 0Item Restricted THE TRANSFORMATION OF ARAB NARRATIVE FROM ORAL TO VIRTURAL REALITY: A MEDIA ECOLOGY PERSPECTIVE(Duquesne University, 2024-04-22) Alaslani, Eman; Wachs, AnthonyThis project examines the evolution of communication in Arab culture from orality to virtual reality (VR). Through the lens of media ecology, it investigates the development of media technologies, particularly VR, and their influence on Arab storytelling, communication, and cultural identity. Making use of the theoretical perspectives of Marshall McLuhan, Walter J. Ong, and Neil Postman, this project explores the potential of VR to reshape Arab storytelling and cultural expression. The paper further discusses the historical, social, and technological dimensions of VR as a medium with the power to alter human communication and perception. This project surveys the effects of Islam on Arabic literacy and narrative forms as influenced by pre- Islamic poetry, the Quran, and narratives in Arabic. The exploration of media ecology in the context of VR and Arab narrative provides a framework for future research. While aiming to understand the role of virtual reality in shaping Arab narrative, this effort encourages the thoughtful integration of emerging technologies into the tapestry of human communication and cultural expression.20 0Item Restricted SCHOOL ADMINISTRATORS' LEADERSHIP STYLES AND EFFECTIVE COMMUNICATION: TEACHERS' PERSPECTIVES(Kent State University, 2024-01-31) Alhumaid, Fadiyah; Mitchell, StephenSCHOOL ADMINISTRATORS' LEADERSHIP STYLES AND EFFECTIVE COMMUNICATION: TEACHERS' PERSPECTIVES (131 PP.) Doctoral Dissertation Committee Chairs: Mitchell, Stephen, Ph.D. The study aimed to identify the relationship between school leadership styles and communication styles from the perspective of teachers in midwestern suburban county schools district in Ohio. The study used the descriptive analytical methods to achieve its goals. It employed two questionnaires, the first, which was designed to measure leadership styles, consisted of (31) items while the second was designated to measure the communication methods, and it consisted of (7) items. The study was applied on a voluntary sample (n = 59) of teachers. Using the appropriate statistical tools, the study reached a number of conclusions: (a) A democratic style dominated among school principals, followed by a dictatorial style, and finally laissez-faire style, (b) oral communication was more prevalent, followed by communication through symbols, movements, and expressions, and (c)Statistically significant correlations were found between leadership styles and communication methods, but there was no correlation between laissez-faire style and communication through symbols, movements, and expressions. (d) there were no statistically significant differences at the level of significance (a≤0.05) in all study variables: gender, academic qualification, and year of experience.15 0Item Restricted Exploring the Effectiveness of Integrated Marketing Communication Strategies in the Digital Age A study of consumer behaviour and attitudes(Saudi Digital Library, 2023-12-11) Ibraheim, Mohammed; Idowu, AyomikunEvery organisation needs marketing, and "marketing communications" was first considered a management duty. Public relations, direct marketing, sales promotion, and advertising comprise most marketing communication techniques. The most recent technological advancements allow the spreading of marketing and items further. They actively interact with customers on several channels, too. The continual expansion and advancements in digital media have rendered the original IMC framework idea partly or entirely irrelevant. Social media usage has expanded in the current marketing climate due to its heightened significance for overall brand identity, brand image, and corporate performance, operating organisations to include it in their marketing outreach channels. The purpose of this study was to analyse the evolution and expansion of the (IMC)concept, as well as how it changed the way marketing communications were carried out. The study additionally highlights the critical role of (ICM) and how it could have a significant impact on how customers behave. The research developed a theoretical framework that unites the existent conceptual framework of the IMC through a thorough examination of the literature. This paper's primary goal is to assess the theoretical review of IMC during the past few decades. This study intends to conduct a thorough analysis of worldwide scientific journals on integrated marketing communication research, considering both the themes, research subjects and research sites as well as the research methodologies employed. The major conclusions of this study, which analysed 20 scholarly literatures, were provided. The findings of the study serve as a launching for additional research and applications in the aspects of marketing mix in order to provide firm foundations for the brand both physically and electronically in the minds of customers.19 0Item Restricted Qualitative research to explore coping strategies, mental health and well-being following recovery from diagnosed COVID-19 in students living away from home.(Saudi Digital Library, 2023-11-14) Alzahrani, Faisal; Rance, JaynieUniversities are academic spaces and also function as arenas for personal growth and self- discovery. However, during the COVID-19 pandemic, university students living away from home suffered, and there is a lack of research depicting their long-term recovery process. Therefore, the current qualitative study explored the experiences of university students who contracted and recovered from COVID-19 while residing away from their families. In order to explore this, the research adopted a qualitative research design and conducted semi- structured interviews with ten participants. The data was coded and analyzed using thematic analyses. The data revealed four themes consisting of Communication, Adjustments, Spiritual Well-Being, and Mental Well-Being. The results show that Internet communication networks helped individuals feel less isolated by bridging physical distances. While making lifestyle changes to combat isolation and academic stress, spiritual and artistic pursuits offered mental comfort. Furthermore, the first shock of diagnosis elicited a range of emotional reactions, such as worry and dread, highlighting the significance of comprehending passive coping mechanisms. In contrast, recovery involved using proactive, constructive tactics. These revelations have implications for academic institutions, mental health professionals, decision- makers, and students, directing the creation of more efficient support systems for people dealing with health crises away from home22 0Item Restricted Pragmatic Elements In EFL Learners’ Request E-mails To Teachers: A Study Of Learners’ Communicative Success(2023-05-13) Kuriri, Hamzah Ahmad A; Trentman, EmmaLanguage is a tool for communication. People use it when they converse with each other. One way to comprehend what is being said is based on understating the intended meanings of the conversation, or what is called the underlined meanings (pragmatics). Pragmatic studies how different meanings are conveyed, depending on the utterances provided. A case study to investigate the phenomenon of pragmatics is selected as the methodology to specifically examine English as a foreign language (EFL) instructors’ perceptions of EFL students’ e-mails sent to their instructors. Qualitative methods are used to examine data for a period of almost three months (October, November, and December of 2022). Academic Saudi EFL staff at Jazan University in the Kingdom of Saudi Arabia are selected as participants in this single case study. Interviews, observations while the participants are interviewed, and review contexts (i.e., formality, directness, and politeness of EFL students’ e-mails) are used to collect data during that period. Suggestions for instructions, limitations, and future research are presented.37 0