Saudi Cultural Missions Theses & Dissertations
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Item Restricted The Role of Nostalgia in Encouraging Sustainable Luxury Consumption(University of Reading, Henley business school, 2024-09-05) Redwan, Amna; IreneThis study investigates the complex relationship between nostalgia and sustainable luxury consumption, elucidating the role of nostalgia in influencing consumer intention and behaviour regarding sustainable luxury services. Using qualitative data gathered from twelve one-to-one interviews, the research explores the intersection of nostalgia and sustainability within the luxury service market. Key findings reveal that nostalgia significantly enhances the appeal of sustainable luxury by adding emotional depth and perceived value. Motivators such as emotional connection and alignment with personal values are crucial drivers for consumers to invest in luxury experiences that integrate both nostalgia and sustainability. The study also identifies several barriers to sustainable luxury consumption, including cost, lack of awareness, and the challenge of preserving core luxury attributes while implementing sustainable practices. Unexpectedly, the study found that while simplicity in sustainable luxury services is often negatively perceived as basic or primitive, it is viewed more favourably when integral to a nostalgic experience. This suggests that nostalgic elements can help reframe the appeal of sustainable practices. Integrating interactive nostalgic elements into sustainable luxury experiences was also found to positively impact their appeal, and combining nostalgia with sustainability was shown to enhance emotional connection and encourage ethical consumption. These insights provide actionable strategies for luxury brands to create compelling sustainable offerings, particularly in the service sector. The study contributes to theoretical frameworks by integrating nostalgia with sustainability in luxury services, extending beyond traditional luxury fashion and goods to encompass sectors such as hospitality, travel, and leisure. The research addresses gaps in the literature by investigating the nuanced interplay between nostalgia and sustainability and offers valuable implications for luxury brand management.15 0Item Restricted What are the determinants of the purchase intention of green cosmetics by L'Oreal in Saudi Arabia and the United Kingdom?(Saudi Digital Library, 2023-08-31) Alhawiti, Ruqayyah Sulaiman; Thomas, SteffanExecutive Summary This study aims to examine the determinants of the purchase intentions for green cosmetics. Split to consider consumers in both Saudi Arabia and the UK, the study can also showcase cultural differences, if any. As interest from consumers in sustainability increases; the opportunity for beauty businesses to differentiate themselves in a crowded, competitive marketplace with a focus on 'green' cosmetics is obvious. A better understanding of what drives purchase intention will be useful to L'Oreal and other beauty businesses when making choices about product development, investments, and marketing.9 0Item Restricted E-COMMERCE IN SAUDI ARABIA: AN ANALYSIS OF THE LAW AND PRACTICAL CHALLENGES FOR BUSINESSES AND CONSUMERS(Saudi Digital Library, 2023-06-05) Alqahtani, Sultan Abdulhadi; Gjerdingen, Donald HE-commerce between businesses and consumers has developed tremendously in recent years, which led to the need to develop legislation to keep up with technical, infrastructural and legal changes. Therefore, countries have issued the necessary legislation to help regulate e-commerce activity and provide legal protection for the contracting parties. Noting this significance, the Saudi Arabian legislature issued the E-Commerce Law in 2019 as the first e-commerce law in Saudi Arabia that regulates the contractual relationship between a service provider and a consumer in Saudi Arabia. This dissertation is one of the first to complete an in-depth, comprehensive analysis of the many significant changes occurring in law and policy in Saudi Arabia related to e-commerce over the past few years. In addition to describing the relevant history, laws and policies underlying e-commerce in Saudi Arabia, it also examines and analyzes the service provider's obligations in the pre-contract stage, regarding electronic advertisements and the disclosure of contractual information before committing to an electronic contract. In addition, this dissertation examines and analyzes obligations of the service provider and the consumer at the implementation stage of the electronic contract. It also examines, through in-depth interviews, the current challenges facing the e-commerce market development in the Kingdom of Saudi Arabia that relate to practical and logistical issues. The research also includes an empirical survey designed to identify on-the-ground challenges that Saudi Arabian consumers face with e-commerce transactions.22 0Item Restricted Using TPB to Understand Saudi Consumers’ Intention to Purchase via Fashion Shopping Applications: A Qualitative Study(2023) Alwehaibi, Fatimah Mohammed; McAlinden, ThomasConsumers are progressively performing electronic purchases and accessing mobile services via their mobile devices. Due to its utility, several companies have taken this opportunity to reach their consumers and are making ongoing efforts to understand the factors that impact consumers' purchase intentions or adoption of m-apps. This study aims to understand the factors in the Theory of Planned Behaviour (TPB) that influence Saudi consumers’ intentions to purchase fashion products via fashion shopping applications (FSAs): attitude, subjective norms and perceived behavioural control. A qualitative research method was employed, in which semi-structured interviews with seven Saudi females were conducted. Then a thematic narrative analysis was performed, and fifteen themes were identified in the interviewees’ narratives. The study results indicated that Saudi consumers have positive attitudes towards m-commerce and FSAs, and the three determinants of intention (attitude, subjective norms and perceived behavioural control) have an influence on Saudi consumers’ intentions to purchase fashion products via FSAs.22 0