Identification and analysis of factors affecting consumer engagement in electronic word-of-mouth (eWOM) in social networking sites and their purchasing behaviour – An analysis of Saudi Arabian women in purchasing fashion goods
dc.contributor.advisor | Abraham Althonayan | |
dc.contributor.author | ASEEL WAHEEB KHALIL | |
dc.date | 2016 | |
dc.date.accessioned | 2022-05-26T18:21:58Z | |
dc.date.available | 2022-05-26T18:21:58Z | |
dc.degree.department | MARKETING | |
dc.identifier.other | 31565 | |
dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/32056 | |
dc.publisher | Saudi Digital Library | |
dc.title | Identification and analysis of factors affecting consumer engagement in electronic word-of-mouth (eWOM) in social networking sites and their purchasing behaviour – An analysis of Saudi Arabian women in purchasing fashion goods | |
dc.type | Thesis | |
sdl.thesis.level | Master | |
sdl.thesis.source | SACM - United Kingdom |