Identification and analysis of factors affecting consumer engagement in electronic word-of-mouth (eWOM) in social networking sites and their purchasing behaviour – An analysis of Saudi Arabian women in purchasing fashion goods

dc.contributor.advisorAbraham Althonayan
dc.contributor.authorASEEL WAHEEB KHALIL
dc.date2016
dc.date.accessioned2022-05-26T18:21:58Z
dc.date.available2022-05-26T18:21:58Z
dc.degree.departmentMARKETING
dc.identifier.other31565
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/32056
dc.publisherSaudi Digital Library
dc.titleIdentification and analysis of factors affecting consumer engagement in electronic word-of-mouth (eWOM) in social networking sites and their purchasing behaviour – An analysis of Saudi Arabian women in purchasing fashion goods
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom
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