PERCEPTIONS OF RIYADH RESIDENTS OF THE IMPACTS OF THE RIYADH SEASON

Abstract

A country like Saudi Arabia has a rich and vibrant cultural heritage along with an equally rich history. The country is famous for religious tourism as it is famous among Muslims because of the historic locations of Mecca and Medina. Saudi Arabia has looked to open to the idea of new forms of tourism like entertainment tourism and business tourism. This is the reason why the government has taken certain measures like the introduction of “e-visas” and the introduction of “the Saudi season.” “Saudi season” refers to a celebration in the country where many cultural events, musical events, local events, and other such events are held to draw more tourists from foreign countries. This research is regarding the impacts of the Riyadh Season on the environment, society, and the business scenario in Saudi Arabia and Riyadh, in particular. The research uses a method of questionnaires to provide questions to the individuals selected from the population into a statistical sample and receive responses. The findings show that the Riyadh Season has successfully created opportunities in terms of employment, caused a rise in business activity, and support economic prosperity. It was also revealed from the research that the Riyadh seasons could be improved by improving the accommodating facilities of the tourists. There were responses regarding how the government and the authorities could increase the number of foreign tourists in the country.