PERCEPTIONS OF RIYADH RESIDENTS OF THE IMPACTS OF THE RIYADH SEASON
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Date
2023-07-23
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Abstract
A country like Saudi Arabia has a rich and vibrant cultural heritage along with an equally rich
history. The country is famous for religious tourism as it is famous among Muslims because of
the historic locations of Mecca and Medina. Saudi Arabia has looked to open to the idea of new
forms of tourism like entertainment tourism and business tourism. This is the reason why the
government has taken certain measures like the introduction of “e-visas” and the introduction
of “the Saudi season.” “Saudi season” refers to a celebration in the country where many cultural
events, musical events, local events, and other such events are held to draw more tourists from
foreign countries. This research is regarding the impacts of the Riyadh Season on the
environment, society, and the business scenario in Saudi Arabia and Riyadh, in particular. The
research uses a method of questionnaires to provide questions to the individuals selected from
the population into a statistical sample and receive responses. The findings show that the
Riyadh Season has successfully created opportunities in terms of employment, caused a rise in
business activity, and support economic prosperity. It was also revealed from the research that
the Riyadh seasons could be improved by improving the accommodating facilities of the
tourists. There were responses regarding how the government and the authorities could increase
the number of foreign tourists in the country.
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Keywords
tourism, Riyadh season, The impacts, Perception of Riyadh Residents