An Examination of Factors that may Influence the Likelihood of Purchasing Food Products Having Precautionary Labelling by Adults with Food Hypersensitivities

Abstract

Food hypersensitivity (FHS) has become a more prominent health issue worldwide in recent times, as it affects an increasing number of people therefore, this study investigated the prevalence of FHS among adults in England, Wales, and Northern Ireland, examining its distribution across various demographic characteristics and due to inconstant individual’s behaviours towards precautionary allergy labelling (PAL), this study explored factors that may influencing the purchasing likelihood of food products with PAL. As this study is a secondary data analysis, data from the Food and You 2 Wave 6 Survey used and analysed using statistical tests such Chi square and Cramer’s V. The study estimated FHS prevalence of 20% among adults. Significant associations were found between FHS prevalence and age, gender, and income levels, with higher rates observed among middle aged adults, females, and middle income groups. The study also revealed that the severity of FHS reactions, whether FHS diagnosed by conventional or alternative practitioners or undiagnosed, and the confidence levels in food labelling significantly influenced the likelihood of purchasing foods with PAL. Individuals with severe reactions, those diagnosed by medical professionals, and those with lower confidence in food labelling were less likely to purchase such products. These findings provide valuable insights for policymakers, healthcare providers, and food manufacturers in developing targeted interventions, improving labelling practices, and enhancing the quality of life for individuals with FHS.