Adopting Green Technology through Green Organisational Culture: A Comparative Case Study of Saudi Logistics Companies in Dammam

Abstract

The primary purpose of this study is to explore the characteristics of green organisational culture that facilitate the adoption of green technology in the Saudi logistics sector. Using an interpretive research method and a qualitative approach, data were collected through ten interviews with senior and middle management from two logistics companies in the city of Dammam. The findings of the research expose several attributes of green organisational culture that enhance the adoption of green technology. First, flexibility within organisational culture is demonstrated by fostering shared values and beliefs among employees, including sustainability, accountability, cooperation, and commitment. Second, involving employees in sustainability initiatives to address environmental challenges enables organisations to develop their skills and generate innovative solutions. Third, cooperation with stakeholders to overcome barriers to green technology adoption. Fourth, the ability to respond effectively to external changes facilitates the adoption of green technology. Finally, the commitment of senior management to integrating sustainability practices into the organisation’s overall .strategy In contrast, there are attributes of organisational cultures that are focused on quality control and a lack of open communication channels between different parts of the organisation affects the successful implementation of green technology. Moreover, the type of organisational culture prevailing within a company influences the selection of green .technologies that are appropriate for achieving organisation objectives This study highlights organisational culture's critical role in driving green technology adoption .within the logistics sector