ASSESSING SECURITY MEASURES AND THEIR INFLUENCE ON TOURIST EXPERIENCE DURING RIYADH’S MEGA-EVENTS

Abstract

This dissertation investigates the impact of security measures on tourist experiences during Riyadh Season mega-events, a crucial component of Saudi Arabia’s Vision 2030. With the growing emphasis on safety and security in global tourism, understanding the effects of these measures on tourists' perceptions of safety, overall satisfaction, and their likelihood to return and recommend the events is essential. A qualitative methodology was employed, utilising semi-structured interviews with participants who attended the events to gather in-depth insights. The study’s key findings reveal that visible security measures, such as uniformed guards and checkpoints, significantly enhance tourists' perceived safety but can also create a sense of intrusion. In contrast, hidden measures, like CCTV and digital monitoring, contribute positively to overall satisfaction without causing anxiety. Effective communication of security procedures and the presence of visible security personnel were found to reassure tourists, yet their intrusiveness sometimes detracted from the overall experience. The research underscores the necessity for a balanced approach that ensures robust security while minimising disruption to the tourist experience. Transparent security procedures and well-trained personnel are critical for fostering trust and encouraging repeat visits. Recommendations for future research include examining the long-term effects of security measures on destination reputation and developing strategies that optimise security without compromising visitor satisfaction. This study offers valuable insights for tourism managers and policymakers to enhance security protocols, thereby supporting the sustainable growth of tourism in alignment with Saudi Arabia’s Vision 2030.