The Impact of Digital Time Management Tools Among Creative Copywriters in Marketing Agencies in Saudi Arabia

Abstract

The research examines the process of the impact of Digital Time Management Tools (DTMTs) among creative copywriters within marketing agencies in Saudi Arabia. Creative copywriters are challenged to tailor their work to meet deadlines, market demands, and clients’ preferences. To do this, I will examine these influences on creative copywriting in marketing agencies in the Saudi market through multiple lenses. Firstly, by understanding the intersection between work and the importance of time. Secondly, by grasping the concept of creativity in psychology. Thirdly, by examining the main transformations that led to the growth of the creative copywriting market at the global level, which in turn led to the commodification of creative writing and making it as a work that anyone can practice. Fourthly, I will devote the discussion to the evolution of marketing agencies in the Saudi marketplace and the role of economic transformation in the growing advertising sector. Finally, the research methodology will be a mixed method using the explanatory sequential design, where the data will be collected by survey and investigated by interviews with experienced creative copywriters. Our findings revealed that these kinds of tools negatively impact creative copywriters whose work requires a deep and complex level of self-reflection and freedom from time constraints.