Is Less Always More? The Effects of Social Media Influencers’ Online Popularity and Source Credibility on the Attitudes of Saudi Arabian Consumers

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dc.contributor.advisorDr. Maggie Miller
dc.contributor.authorLOLOAH KHALID ALHOZAMI
dc.date2018
dc.date.accessioned2022-05-29T12:41:43Z
dc.date.available2022-05-29T12:41:43Z
dc.degree.departmentMarketing
dc.identifier.other39762
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/47652
dc.publisherSaudi Digital Library
dc.titleIs Less Always More? The Effects of Social Media Influencers’ Online Popularity and Source Credibility on the Attitudes of Saudi Arabian Consumers
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom
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