Explore The Perspective of the Public Institution Toward Their Collaboration with the Social Media Celebrities

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dc.contributor.advisorPatel, Susmi
dc.contributor.authorAlreshwde, Bander
dc.date.accessioned2023-11-13T10:03:35Z
dc.date.available2023-11-13T10:03:35Z
dc.date.issued2023-08-10
dc.description.abstractThe research’s central idea has been to explore and analyse the views and decisions of public authorities regarding their cooperative working with social-media influencers or celebrities. Methodology: The research integrated semi-structured interviews with 6 editors-in-chief and directors from Saudi media agencies. Thematic analysis was rigorously performed to evaluate the data findings.
dc.format.extent53
dc.identifier.citation-
dc.identifier.urihttps://hdl.handle.net/20.500.14154/69648
dc.language.isoen
dc.publisherSaudi Digital Library
dc.subjectSocial media influencers.
dc.subjectSaudi media
dc.subjectPublic institutions
dc.subjectTraditional media
dc.subjectQuality
dc.subjectTrust
dc.titleExplore The Perspective of the Public Institution Toward Their Collaboration with the Social Media Celebrities
dc.typeThesis
sdl.degree.departmentArts and Digital Industries
sdl.degree.disciplineMedia
sdl.degree.grantorUniversity of Roehampton
sdl.degree.nameMaster's Degree

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