STRATEGIC MARKETING SOLUTION FOR THE SKINNY FOOD CO.

Abstract

The Skinny Food Co is a Nottinghamshire-based company that produces healthier and low-calorie food alternatives to popular food products. The company has experienced remarkable growth since its inception in 2018 and today boasts over 500 product lines that are sold in high street retailers. The company's vision has remained to provide everyone with a full serving of the foods they love without sacrificing their health. To appeal to younger audiences, The Skinny Food Co has sponsored well-known sports brands Nottingham Panthers and Wigan RU. This report provides a strategic marketing analysis of The Skinny Food Co. The report explores the changing dynamics of the wider environment and how they might influence the future direction of the organisation. The report also conducts an internal analysis of the strategic capabilities of the organisation.