Organisational Readiness for AI in the Front-end Planning of Public Construction Projects
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Date
2025
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Publisher
Saudi Digital Library
Abstract
The Kingdom of Saudi Arabia (KSA) Vision 2030 initiatives aim to diversify
the economy and enhance the public sector. This led to an increase in public
projects. However, many projects suffer from underperformance and failure, with
these issues frequently arising during Front-end Planning (FEP), which is a crucial
initial phase of project definition. Artificial Intelligence (AI) has been identified as
having the potential to lower the barrier of carrying out FEP and improve decision-
making for better overall project outcomes. The adoption of AI at the FEP stage
can significantly improve practices, however, the readiness of public construction
organisations to adopt AI remains under-explored.
This research established foundational knowledge (exploratory) and test
hypotheses (explanatory), defined as collective capability, culture, and
governance structure required for AI integration in KSA public construction. The
research employed a sequential exploratory mixed-methods approach grounded
in the Technology-Organisation-Environment (TOE) Framework and Theory of
Planned Behaviour (TPB). The research first conducted 30 semi-structured
interviews with key stakeholders (government officials, engineers, and industry
experts) to explore their perspectives on FEP and enablers and barriers to adopt
AI, while an online survey of 234 professionals validated these insights. Purposive
and snowball sampling ensured relevance, while the demographic profile
reflected the structure of the Saudi construction workforce, enhancing the
representativeness of the sample.
Findings revealed a robust model (R²=0.995, p<.001) where organisational
absorptive capacity (β =0.261) and organisational maturity (β= 0.235) emerged
as key factors for this readiness. Followed by technological readiness (β= 0.216),
environmental support (β= 0.143), and senior management support (β= 0.126).
reinforced by government support, senior management engagement, and
technological readiness. Survey results showed 82.9% identified team
competence as the most critical failure factor at FEP. These insights extended the
theory by integrating TOE with TPB, showing that structural enablers such as
process and resources, must align with behavioural dimensions to achieve
readiness.
Overall, this research makes a novel theoretical contribution by
demonstrating how the intersection of mixed-methods, context specific (KSA),
multi-level frameworks (TOE+TPB), specific project phases (FEP), and industry
specificity (construction) creates unique adoption dynamics absent from Western-
centric models. This research contributes to knowledge by identifying the
interconnected role of organisational absorptive capacity and organisational
maturity in determining organisational readiness to adopt AI. Theoretically, it
extends the TOE framework by integrating individual-level behavioural factors,
offering a contextualised perspective and provides the first empirical examination
of AI adoption in FEP in the KSA construction industry. This framework provides
a contextualised approach to AI adoption tailored to the KSA public construction
sector, highlighting the need to reduce bureaucratic rigidity, enhance managerial
communication, and promote learning in organisational culture. It also addresses
employee concerns related to job security to ensure readiness for successful AI
adoption. Future research should explore the integration of dynamic capabilities
theory to address aspects of readiness development, which can guide
policymakers and industry practitioners in improving organisational readiness for
AI.
Description
Keywords
Artificial intelligence, front-end planning, construction, project management, Kingdom of Saudi Arabia, public sector
Citation
Alanazi, F. (2025). The Development of Luxury Tourism in Saudi Arabia: Opportunities and Challenges under Vision 2030 (Unpublished MSc Dissertation). Bournemouth University, United Kingdom
