Artificial Intelligence: Voice Assistants
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Manchester
Abstract
The increasing amount of data and the need to rapidly retrieve information has
prompted individuals to rely on technology. Voice assistants have been developed as an
innovative tool that provides a natural interface to retrieving information from the digital world
and even instructing simple transactions such as purchasing items off the Web. A voice
assistant is a software application driven by AI that operates as a personal information manager,
such as Siri, Amazon Alexa and Google Now. However, a deeper understanding of users'
perceptions regarding voice assistants is necessary to increase user engagement and ensure
users continue using them.
This need motivates the exploratory study presented in this thesis. It aims to investigate
the relationship between individuals and their home's voice assistants to identify the main
characteristics that facilitate establishing a significant and engaging connection between them,
leading to their continuous use of the voice assistant. This research thus aims to enhance the
post-adoption stage by providing a valuable contribution to improving the relationship between
users and their home voice assistants.
The main findings of this study indicate that both perceived anthropomorphism and
perceived intelligence significantly impact the continuous intention to use and engage with the
voice assistant. Nevertheless, the importance of these relationships comes from specific crucial
mediators such as engagement, rapport, engagement motivations, perceived value and
satisfaction. These factors significantly influence the user's intention to use and engage with
voice assistant technology.
Description
Keywords
Artificial Intelligence, Engagement, Anthropomorphism, Continuous Intention, Voice Assistants, Motivation