THE IMPACT OF THE DEVELOPMENT OF PUBLIC TRANSPORTATION ON THE TOURISM SECTOR IN THE KINGDOM OF SAUDI ARABIA

Abstract

The research is based on the importance of public transportation development and its impact on the tourism industry of Saudi Arabia (SA). It highlights the impact of developing the transport facility that can help in attracting the potential tourist from the UK. SA has potential tourist destination in the country that makes it one of the major tourist spot for the visitors around the globe. The research questions have identified in the research that highlights various aspects of the research topic. In the theoretical framework, the innovation and future development process of SA’s public transportation system highlights the adoption of new technologies and scientific techniques. The developed strategies of public transportation in tourism contribute to enhance its profitability. The strategies of Tourism marketing follow and understand the needs and expectations of customers for online bookings, focusing on mobile, as well as optimized market. Sustainable tourism widely focuses on schemes to create a low carbon as well as encourage travel. Scientific Management Theory and Diffusion of Innovation Theory develop new ideas and practices of tourism key concepts. The research methodology introduces the concept and benefits of positivism research philosophy, deductive research approach, and descriptive research design. The data collection method is done through primary quantitative method from survey. Reliability and validity are used in research study for maintain accuracy and consistency of research study. Random sampling is used for collecting responses from 155 people working in Saudi Arabian tourism sector. Ethical considerations are used in research paper to protect it from any type of harm. Findings and discussion of the research topic is by conducting an online survey among 155 participants regarding the 11 questionnaires. Public Transport helps in reducing carbon emissions and traffic congestion in the country for tourist’s attraction that are environment conscious. The development of Saudi vision 2030 strategy focuses on developing the sector of tourists. The outcome of the research has been identified. It identifies that development and innovation of the PT system improves tourism comfort ability and safety. Some recommendations on the development of PT have also been given; the future scope and research limitation have also been identified here.