The Impact of Religious and Cultural Norms on Hotel Management Practises in Saudi Arabia

Abstract

This dissertation examines the impact of religious and cultural norms on hotel management practices in Saudi Arabia, a developing industry situated at the crossroads of many religious and cultural norms. This research provides valuable insights for academia, industry experts, and policymakers, supporting informed decision-making in the hotel sector of the Kingdom of Saudi Arabia, in line with the government's Vision 2030 focus on tourism. A literature review was carried out and established five critical indicators of the Impact of Religious and cultural norms in hotel management practices in Saudi Arabia: 1- Religious Observance 2- Dietary Practices 3- Gender Considerations 4- Family Orientation 5- Weddings, and Conferences. Saudi Arabian hotels adhere to stringent religious and cultural regulations, which include prayer areas and gender-specific amenities. Not only does adherence to these standards promote cultural authenticity, but it also enhances a hotel's reputation. Challenges like observing Ramadan and alcohol prohibition can be transformed into opportunities with innovation and a focus on traditional Saudi values. Specific workplace norms and gender- segregated facilities are mandated by law but embracing them can increase employee satisfaction. Hotels that cater to families and comprehend the complexities of events such as Saudi weddings and special events stand out. As a result of the findings, several recommendations, and suggestions on how to make hotel departments get along with Saudi religious and Cultural norms. These included typical hotel departments: 1- The Rooms Department in Saudi Arabia hotels should emphasise using data-driven reservation systems specifically designed to cater to the nation's special cultural events. Additionally, these hotels must adhere to gender-specific societal norms, which involve providing gender-segregated facilities and services. Incorporating II Islamic prayer times into regular business and demonstrating rigorous adherence to local customs and religious standards are paramount. 2- The Food and Beverage Department must emphasise cultural sensitivity, particularly about events such as Ramadan, adherence to stringent halal standards, and enforcing alcohol prohibition. The department's operations rely on including special accommodations for families to uphold rigorous standards of personal hygiene. 3- The Personnel Department should apply a comprehensive employee training programme that focuses on cultural etiquette, cleanliness by Islamic beliefs, and the importance of tasks within the framework of local customs. The department emphasizes recruiting individuals who possess a comprehensive awareness of Saudi traditions. 4- The Accounting Department must emphasise the allocation of finances towards culturally and religiously relevant facilities, such as prayer rooms, wedding venues, and traditional foods. Additionally, the department streamlines the budgeting process by prioritizing halal components and employing advanced fiscal technologies tailored to local events. 5- The hotel's sales and Marketing Department should adhere to Saudi and Islamic values and promote Saudi culture. Additionally, the department employs digital marketing techniques and collaborative methods to effectively showcase the hotel's commitment to cultural and religious sensitivity.