Evaluation of the Effectiveness of Media Policy in Protecting Social Media Users in Saudi Arabia from Hate Speech and Discriminatory Content: Transparency, Awareness, Trust, and Future Vision

Abstract

This groundbreaking study delves into the effectiveness of media policies in Saudi Arabia in combating hate speech and discriminatory content on social media platforms. Through a comprehensive exploration of Saudi users' perspectives, this research measures exposure levels, evaluates awareness and trust in state-enacted policies, and gauges users' optimism for future developments. The integration of quantitative and qualitative methods provides a nuanced understanding of the data.

Results indicate relatively low exposure to harmful content, with 66.48% reporting no encounter, yet 33.52% experienced such content. Qualitative insights reveal a consensus on defining hate speech, aligning with global perspectives. Awareness of policies is high but calls for intensified education emerged, emphasising the correlation between awareness and trust. Remarkably, 88.26% express confidence in Saudi media policies.

Optimism about future policy development is widespread, with over 90% expressing positivity. Recommendations for future research include broader inclusion of stakeholders, comparative studies with other cultures, and exploring the dynamics of trust and awareness. This study contributes to media management research, emphasising the importance of effective policies in creating respectful and protective digital spaces. Despite its Saudi focus, the study's implications transcend borders, advocating for global collaboration in mitigating harmful online content.