Consumer’s Perceptions and attitudes towards Halal market in Ireland
Date
2023-09-01
Authors
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Publisher
Technological University Dublin
Abstract
This study aims to evaluate the relationship between various factors and their effectiveness
on Muslims consumers’ perceptions to purchase from Halal shops. The concept of
consumers’ perceptions is also central to debates regarding the development of various
theoretical models, which aim to effectively explain different factors and their impact on
consumer’s intention to purchase from Halal shops in Ireland.
The primary focus of this study is to measure variables namely, behaviour, customer
satisfaction, customer perceived, functional value, and emotional value in the context of
Muslims consumer intention to purchase from halal shops. However, little is known about the
direct relationship between factors influence Muslims consumers intentions to purchase in the
context of Halal shops. This study aimed to address this gap by examining whether these
factors are likely to impact on intentions to purchase from Halal shops among Muslims live
in Ireland.
Methods: The study addressed this gap by using a quantitative methodology, employing a
questionnaire. Data comes from a cross-sectional survey with a total of 62 (n=62) individuals
who completed the survey and were accessed in terms of their intentions to purchase from
Halal shops. The survey structure was largely based on Likert scales adopted from the
literature for simplicity, consistency, and reliability.
Results: SSPS software was employed in the analysis. In order to minimize errors in the
analysis process descriptive statistics analysis is applied. Descriptive analysis was used for all
sections of the analysis, including respondents’ demographics, each variable; behaviour,
customer satisfaction, customer perceived, functional value, and emotional value. The
statistical results indicate that purchase intentions form Halal shops is associated with the
proposed independent variables.
Implication: This study does not provide any qualitative data, and hence, certain perspectives
are not explored.
Description
Keywords
halal market, Consumer behaviour