The Role of Robots/Automation in Shaping Customer Satisfaction in the Hotel and Tourism Industry
Abstract
This dissertation investigates the influence of robotics and automation on customer
satisfaction within the hotel and tourism industry. The study focuses on examining
existing literature to understand the interplay between technological advancements,
specifically service robots, and their impact on customer experiences. Employing a
systematic literature review methodology, it examines a range of peer-reviewed
articles to understand the interplay between technological advancements and guest
experiences. Key findings indicate that the introduction of service robots generally
enhances customer satisfaction. However, the extent of this impact varies based on
factors like robot design, human-likeness, and the nature of interaction with guests.
The study reveals both the potential benefits and challenges of integrating robotics
in hospitality, offering insights into customer perceptions and operational
implications for industry practitioners. This research contributes to the growing
field of robotics in hospitality, providing a foundation for future explorations into
the nuanced relationship between technology and customer satisfaction in service-
oriented industries.
Description
Keywords
enhances customer satisfaction, robotics and automation on customer satisfaction