SACM - France
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9654
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Item Restricted Revolutionizing Luxury: Enhancing Brand Commitment Amongst Ultra-High-Net- Worth Clients through Experience-Based Strategies — A Case Study of Cartier in Saudi Arabia(Saudi Digital Library, 2025) Abuawf, Ahmed; Lazarev, MarijaThe research looks at the ways Cartier might maintain loyal customers among the wealthiest members of Saudi Arabian society. The emphasis now is on changing the luxury model that promoted products to one that focuses more on giving clients exceptional experiences. Exposure around the world, varying demographics and culture changes are affecting the meaning of luxury in Saudi Arabia. So, UHNWIs are now more interested in enjoying experiences that are not ordinary, emotional and meaningful to them. An assessment is done here on how changing people’s views could modify Cartier’s marketing approach. Secondary sources are used in the research to judge how effective Cartier’s experiential programs are in Saudi Arabia. It seeks to find out if focused events, tailored services and working with cultures enhance a brand’s reputation and reduce customer turnover. Researchers learned that emotional reasons for buying include expressing their identity, preserving memories for the future and making strong bonds with others. Showing this means Cartier will be able to make its brand more significant through these insights. Cartier sees that luxury clients in Saudi Arabia have special requirements. These factors can help businesses make customers feel attached and wish to stay loyal. This research gives useful directions for luxury brands considering a Saudi market strategy. It believes that cultural awareness, able client service and thoughtful stories are essential for a prestigious group wanting more than wealth outwardly.2 0Item Restricted Exploring Attitudes and Awareness of Saudi Tourism On the Importance of Museums in the Kingdom of Saudi Arabia(Saudi Digital Library, 2025) Almutiri, Abdulaziz; Alexandra, WittieBackground: Saudi Arabian museums have experienced significant transformation under Vision 2030, with expanded exhibition spaces, interactive galleries, and digital initiatives designed to preserve national heritage and boost cultural tourism. Although these investments have modernized infrastructure and enhanced institutional capabilities, there is limited understanding of how visitors perceive and engage with these evolving cultural venues Purpose: This study aimed to fill that gap by exploring international and domestic visitors’ awareness of Saudi museums, their motivations for attending, and the barriers that deter engagement. The objective was to generate evidence-based recommendations to improve accessibility, interpretive depth, and overall visitor experience. Methods: Adopting an interpretivist framework, the research employed semi-structured interviews with fifteen carefully selected participants—eight residents and seven tourists—who had visited major Riyadh and Jeddah museums within the past year. Interviews were conducted remotely over a three-month period, each lasting between 45 and 60 minutes. Transcripts were analyzed thematically, following a systematic six-phase process including familiarization, coding, theme development, and synthesis, supported by qualitative data-management tools to ensure rigor and transparency. Results: The findings revealed that while general awareness of museums as cultural custodians is high, perceptions vary based on narrative inclusivity and exhibit interactivity. Key motivations included intellectual curiosity, emotional connection to heritage, social influence, and the allure of immersive experiences. Major barriers encompassed logistical challenges such as admission costs, transportation limitations, and wayfinding issues, as well as informational gaps stemming from inconsistent marketing and language accessibility. Participants proposed strategies including rotating regional exhibits, balanced use of technology, tiered ticketing, improved transit partnerships, and expanded multilingual resources. Conclusion: This study demonstrates that adopting a visitor-centered, hybrid approach—combining inclusive storytelling, calibrated digital enhancements, and targeted accessibility measures—can transform Saudi museums into dynamic cultural hubs. These insights provide a strategic framework to support sustainable cultural tourism development aligned with national objectives.14 0Item Restricted An examination of expatriate managers have on local tradtions and culture in the work place case study crown plaza Riyadh hotel(Saudi Digital Library, 2025) Almijlad, Ahlam; Barnes, ChristinaThis research examines the impact of expatriate managers on local traditions and culture within the workplace, using the Crowne Plaza Riyadh Hotel as a case study. In the context of Saudi Arabia’s rapidly evolving hospitality industry under Vision 2030, the study explores how foreign managerial practices interact with deeply rooted cultural norms. Drawing on globalization cultural theory, cross-cultural adjustment theory, social exchange theory, and cultural role theory, the research employs a mixed-methods approach combining secondary literature review with primary data from semi-structured interviews, surveys, and document analysis. Findings reveal that expatriate managers contribute positively by introducing international standards, fostering cultural exchange, and enhancing service quality, while challenges persist in cultural sensitivity, communication barriers, and adaptation to local managerial preferences. Quantitative results indicate strong perceptions of respect for local culture among expatriates, though qualitative insights highlight areas for improved cultural integration and training. The study offers practical recommendations for fostering inclusivity, reducing cultural conflicts, and leveraging diversity to achieve organizational goals, contributing to both the theoretical understanding and practical management of cross-cultural dynamics in the hospitality sector1 0Item Restricted Precision & Prestige: Chronicling the Emergence & Evolution of the Luxury Fashion Wristwatch(The New School - Parsons Paris, 2024-05-30) Almashabi, Deema; Cotta, LaurentThis thesis explores the intricate relationship between haute couture and haute horlogerie, exploring the evolution of wristwatch collections from premier fashion houses. Starting with a poetic contemplation on the nature of time, influenced by philosophers, poets, and scientific advancements, it shifts focus to the physical manifestation of time through the wristwatch. This accessory transcends its functional role, embodying social, emotional, economic, and existential dimensions. The historical journey from ancient timekeeping methods to the precision of modern mechanical watches sets the stage for an in-depth analysis of the wristwatch's evolution as both a technical marvel and a fashion statement. Marked by significant technological advancements and shifts in societal perceptions of time, this research highlights the transition of wristwatches from practical tools to emblematic instruments that signify beyond their functional purpose. By examining the entry of haute couture and luxury brands into the world of haute horlogerie, the thesis seeks to understand how these iconic labels have balanced their unique brand identities with the stringent standards of high-end watchmaking. Through case studies of Dior, Hermès, and Chanel, it investigates the historical and contextual factors influencing their wristwatch collections. The central research question probes the evolution of these brands' initial wristwatch collections, focusing on the transformative impact of design, craftsmanship, and industrial advances. This exploration is set against the backdrop of global watchmaking centres and the fundamental role of Place Vendôme in linking haute couture with precision watchmaking, iv offering insights into the seamless integration of fashion and functionality in the realm of luxury timepieces. In investigating the trajectory of these brands’ initial wristwatch collections alongside their brand heritage and methodologies, this research will employ a multifaceted theoretical analysis approach. Drawing upon a wide array of historical documentation, fashion archives, and industry reports, the study aims to dissect the nuances of brand evolution in the context of watchmaking. Comparative analysis will further illuminate the distinct strategies adopted by the brands mentioned above, shedding light on how each brand’s unique identity and aesthetic have been woven into their timepiece collections. Through this lens, the research will critically assess the interplay between tradition and innovation, scrutinizing how historical significance and contemporary advancements converge within these wristwatch collections. This methodical examination will enable a deeper understanding of the symbiotic relationship between luxury fashion brands and high watchmaking, offering new perspectives on the enduring legacy and future endeavours of luxury fashion brands venturing further into high watchmaking.41 0Item Restricted Exploring the Relationship Between Biophilic Design Elements in Hotels and Guest Experience from the Customer Perspective in Saudi Arabia(Swiss Hotel Management, 2024-02) Alderan, Majed Abdulaziz D; de Leymarie, XavierThis study investigates the influence of biophilic design on guest experiences in Saudi Arabian hotels, addressing a gap in empirical research within the hospitality sector. Through a mixed-methods approach, using quantitative and qualitative survey, the research explores the relationship between biophilic elements in hotel environments and guest satisfaction. Findings indicate a significant positive relationship between the presence of natural design elements and enhanced guest experiences, highlighting the importance of incorporating biophilic design for improving well-being and satisfaction. This study contributes to the growing body of knowledge on biophilic design in hospitality, offering insights for architects, designers, and hotel operators aiming to leverage environmental psychology to enhance guest experiences. It underscores the potential of biophilic design not only as an aesthetic preference but as a strategic tool for boosting guest satisfaction and loyalty within the context of Saudi Arabia's evolving hospitality landscape, aligned with the Vision 2030 objectives of economic diversification and sustainability.34 0Item Restricted Comparison between Deep learning architectures to improve breast cancer detection on screening mammography(Paris Dauphine University, 2023-09-15) Aljohani, Renad; Cazenave, TristanRecently, developing deep learning based diagnosing systems for breast cancer has gained considerable attention from the research community. It has been proven that employing deep learning techniques in the medical sector is an effective way to speed up generating results of diagnosing as well as contributing to early detection of cases. Developing accurate deep learning based systems is tightly-coupled with effective architectures, which in turn means taking into consideration the type and number of layers is critical in this context. This work proposes a deep learning based model for detecting breast cancer from mammogram medical images. Four diagnosing models are developed using Resnet from scratch, ResNet50 V2, VGG16, and MobileNet V2. The intelligent models are trained using the RSNA Screening Mammography Breast Cancer Detection dataset available on the Kaggle website. In the pre-processing step, EightSymmetry and cutout based augmentation techniques are employed for the purpose of enhancing accuracy. The models are tested without augmentation, with EightSymmetry based augmentation, and with cutout based augmentation. The results showed that using cutout augmentation with the VGG16-based model performs the best in terms of AUC (0.8) when compared to other models, where Resnet from scratch (0.6), ResNet50 V2 (0.7), and MobileNet V2 (0.79).22 0Item Restricted Strategic Management Through Franchising: Two Franchise Cases of Courtyard by Marriott in Swiss Hospitality Industry(Cesar Ritz Colleges, 2024-05-20) Alshehri, Amjad Meshref; Gillard, EvelinaSwitzerland, is a small, safe, and attractive country with pure air and water. This country offers a beautiful natural environment and a great position. It's no surprise that Switzerland was among the first to promote tourism as a major sector. For example, the École Hôtelière de Lausanne (EHL), the world's 41st oldest hotel school and first hospitality school, is located in Switzerland. This is significant for many travelers while deciding on an overseas vacation spot. The Swiss hotel business has a reputation for providing high-quality, dependable services. In general, even the cheapest hotel in Switzerland is likely to be clean, tidy, and well-organized. Almost all hotel owners and managers in this country strive to retain this image by maintaining consistently high standards in operating procedures, service delivery, and development (Tajeddini, 2010). Tourism is respected as one of the foremost imperative financial divisions in Switzerland, both in terms of net esteem included and business. Agreeing to information given by the Bundesamt für Statistik (Swiss Government Factual Office), residential add up to net esteem included contributed 614.153 million CHF to the economy within the moment quarter of the 2013 financial year, with tourism contributing 16.205 million CHF. Among the same time period, tourism produced 2.6% of net esteem included, whereas work contributed 4.3% (Swiss Government Measurable Office, 2015) (ÇAKAR and ZEL, 2015). On the other hand, although it is true that Swiss hoteliers are sought after to manage prominent hotels all over the world, Swiss hotels have unique characteristics. These cute little characteristics can be uncomfortable for international guests who are unfamiliar with the area. As a result of this reputation, the most prestigious hotel schools have been created throughout the country to educate and train a huge number of students from all over the world. Swiss hospitality colleges have produced a number of executives in the global hotel sector. (Tajeddini, 2010) Moreover, Switzerland's hotel business is currently facing a number of issues. Addressing every aspect of sustainable finance problems entailed determining the expanding attractiveness of sustainable funds, among other things (Ye et al. 2020). These difficulties are evident in Switzerland, which has a small open economy with international trade accounting for over 116% 5 of GDP (WorldBank, 2022). Interestingly, the country's landlocked status is equally problematic, as it lacks a region connected to an ocean or lies on endorheic basins (Regazzoni et al. 2018).18 0Item Restricted The Role of Robots/Automation in Shaping Customer Satisfaction in the Hotel and Tourism Industry(Cesar Ritz, 2024-03-18) Alotaibi, Ziyad; Rodrigues, SofiaThis dissertation investigates the influence of robotics and automation on customer satisfaction within the hotel and tourism industry. The study focuses on examining existing literature to understand the interplay between technological advancements, specifically service robots, and their impact on customer experiences. Employing a systematic literature review methodology, it examines a range of peer-reviewed articles to understand the interplay between technological advancements and guest experiences. Key findings indicate that the introduction of service robots generally enhances customer satisfaction. However, the extent of this impact varies based on factors like robot design, human-likeness, and the nature of interaction with guests. The study reveals both the potential benefits and challenges of integrating robotics in hospitality, offering insights into customer perceptions and operational implications for industry practitioners. This research contributes to the growing field of robotics in hospitality, providing a foundation for future explorations into the nuanced relationship between technology and customer satisfaction in service- oriented industries.26 0Item Restricted Biochemical characterization of the promiscuous activities of rhodanese family enzymes(Université de Lorraine, 2024-03-14) Alsohaibani, Razan; Muller, Sandrine; Talfournier , FrançoisThe rhodanese domain (Rhd), composed of a central sheet flanked by helices, is found in all major evolutionary phyla and often in several proteins encoded by the same genome. Rhd-containing enzymes are classified into four families according to the number of Rhd domains and the presence, or not, of additional domains. Some of the Rhd-containing enzymes exhibit sulfurtransferase activities and are implicated in hydrogen sulfide metabolism and/or signaling processes as sulfur carriers. These enzymes catalyze a sulfur transfer reaction from a donor substrate like 3-mercaptopyruvate or thiosulfate for 3- mercaptopyruvate sulfurtransferases or thiosulfate sulfurtransferases, respectively. Human CDC25 phosphatases which catalyze the dephosphorylation of cyclin dependent kinases, belong also to this family. The fact that these enzymes exhibit a side arsenate reductase activity suggest that the Rhd-domain represents a new example of promiscuous catalyst exhibiting sulfurtransferase, phosphatase and arsenate reductase activities in the same active site. Interestingly, all these activities rely on the presence of a Cys-containing catalytic loop, but sulfurtransferases and phosphatases mainly differ by the size and sequence of the catalytic loop which is one residue longer in the later one (CX5R vs CX4R). Moreover, MOCS3, another human sulfurtransferase, was shown to display substrate specificity for protein persulfide. In this context, my project aims to 1) characterize the promiscuous activities of rhodanese family enzymes, using the human TSTD1 sulfurtransferase and the catalytic domain of the CDC25B as model enzymes, and 2) characterize the substrate specificity of MOCS3. Using a structure-function relationship approach, I have notably shown that i) contrary to TSTD1, CDC25B displays promiscuous sulfurtransferase, phosphatase and arsenate reductase activities, and ii) this promiscuity is not exclusively rely on the size and the sequence of the catalytic loop.18 0Item Restricted IMPACT DE LA FABRICATION ADDITIVE SUR LA PERFORMANCE DE LA SUPPLY CHAIN(Université de Bordeaux, 2023-11-29) Noorwali, Albraa; Ducq, YvesAdditive Manufacturing (AM), often referred to as 3D printing, is a technology that allows for the direct creation of 3D products from digital models, offering industries new possibilities for design, customization, and rapid prototyping. Its impact spans industries such as aerospace, healthcare, and automotive, promising cost-effective production and innovative solutions. However, the quality of AM-produced products depends on the post-processing operation, and some non-quality issues are often encountered. Despite the extensive literature comparing AM to conventional manufacturing (CM), there is still a need for empirical evidence and comprehensive cost analyses to guide companies in adopting AM, especially by considering the non-quality issues. This thesis addresses this gap by (1) empirically investigating the impacts of AM across all supply chain processes by using collected data from a sample of 51 companies, (2) evaluating, by means of a simulation study and data from an oil and gas company, the practicality and cost-effectiveness of shifting from CM to in-house AM production while considering investment costs and different quality levels, and (3) exploring the advantages of integrating AM within a dual sourcing framework to assess cost implications and resilience benefits. The empirical investigation shows two major benefits of AM, namely: the ability to produce complex parts in low volumes and good design and the prototyping capability. Moreover, the simulation study provides evidence on the limits of AM when there is a low-quality level generated by postprocessing. The thesis enables as well to show the benefits of using AM within a dual sourcing context.25 0