Impact of Celebrity Endorsement in Social Media on Saudi Customers Buying Decision.
| dc.contributor.advisor | Dr. Laura Sbaffi | |
| dc.contributor.author | MAHMOUD HAMDAN SUWAYLM ALBLOWI | |
| dc.date | 2021 | |
| dc.date.accessioned | 2022-05-29T14:31:54Z | |
| dc.date.available | 2022-05-29T14:31:54Z | |
| dc.degree.department | INFORMATION SYSTEMS | |
| dc.degree.grantor | INFORMATION SCHOOL | |
| dc.description.abstract | Impact of Celebrity Endorsement in Social Media on Saudi Customers Buying Decision. | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/48906 | |
| dc.language.iso | en | |
| dc.title | Impact of Celebrity Endorsement in Social Media on Saudi Customers Buying Decision. | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - United Kingdom |