Assessing Environmental Degradation and Sustainability Claims in AlUla City

Abstract

This study explores the impact of tourism activities on biodiversity in AlUla, Saudi Arabia, with a focus on understanding how different tourism components, such as heritage site visitation, infrastructure development, adventure tourism, and event-related activities, affect the region's natural environment. Employing a quantitative research design, the study gathers data from 262 stakeholders, including local residents, tourists, businesses, and environmental organizations. Data was collected through structured questionnaires and analyzed using statistical methods, including descriptive statistics, correlation, and regression analysis. The findings reveal significant correlations between tourism activities and biodiversity degradation, highlighting the role of infrastructure development and adventure tourism in exacerbating environmental pressures. Event-related activities were also found to contribute to biodiversity challenges, though to a lesser degree. These results underscore the need for sustainable tourism practices that balance economic growth with environmental conservation. This study contributes to the growing body of literature on sustainable tourism by providing empirical evidence from the unique context of AlUla, a region rich in cultural heritage and biodiversity. The insights gained offer practical recommendations for policymakers, environmentalists, and tourism stakeholders aiming to develop tourism strategies that mitigate negative environmental impacts while promoting sustainable growth. The study emphasizes the importance of integrating environmental sustainability into tourism planning to preserve the region's biodiversity for future generations.