Building Awareness And Visibility for Smart Building Gateway Company

Abstract

In today’s rapidly evolving digital and competitive business environment, brand awareness and market visibility are critical to the survival and growth of small and medium enterprises (SMEs). This study explores how Smart Building Gateway (SBG), a Saudi-based SME in the building materials sector, can improve its digital presence and customer outreach through strategic digital marketing initiatives. Initially, SBG depended solely on traditional, word-of-mouth methods and lacked any structured online engagement.Using a qualitative action research methodology, the study was carried out in two intervention cycles. The first cycle focused on initiating basic digital activities via platforms like Instagram and WhatsApp. The second cycle expanded the digital strategy by launching new social media accounts (such as Twitter and Snapchat), producing targeted visual content, developing an official website, and recommending partnerships with digital marketing professionals.Data were gathered through semi-structured interviews, direct observations, and key performance indicators, such as online engagement and customer interactions. The findings revealed a significant improvement in brand visibility and customer engagement, highlighting the effectiveness of customized digital content and platform-specific strategies.This research offers practical guidance for SMEs seeking to enhance their digital footprint and provides academic insights into the role of digital marketing in improving business performance. It concludes that cost-effective, well-planned digital interventions can lead to increased brand awareness, stronger customer relationships, and long-term growth particularly in dynamic markets such as Saudi Arabia's building materials industry.