The ‘’Value Proposition’’ concept in marketing: how customers perceive the value delivered by firms
| dc.contributor.author | Almoatazbillah Hassan | |
| dc.date | 2009 | |
| dc.date | 2013-10-17 21:04:20.177 | |
| dc.date.accessioned | 2022-05-29T15:47:44Z | |
| dc.date.available | 2022-05-29T15:47:44Z | |
| dc.degree.department | MSc | |
| dc.identifier.other | 17496 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/49626 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | The ‘’Value Proposition’’ concept in marketing: how customers perceive the value delivered by firms | |
| dc.type | Thesis | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - United Kingdom |