Organisational Development and Change Management

Abstract

This report explores the challenges faced by Blue and Green Technology, a leading printing software and design company in Turkey, during its attempt to implement organisational change. Despite its market presence for over a decade, the company has struggled with a lack of clear organisational structure, poor communication channels, and undefined employee roles, which have hindered its professional growth and customer relations. Using Kotter's Change Management Model and Fogg's Behaviour Model as theoretical frameworks, the report identifies key issues such as the absence of a strategic vision, failure to remove barriers to change, and inadequate communication as primary reasons for the unsuccessful change initiative led by sales manager Neyla. The report further recommends a structured research approach using survey questionnaires and purposive sampling to gather insights from employees about their perceptions of the current organisational structure and barriers to change. Emphasizing the importance of clearly defined roles, transparent communication, and employee involvement, the report concludes with practical suggestions for improving the organisational structure and overcoming resistance to change. Implementing these strategies is expected to enhance the company's operational efficiency, employee morale, and overall business performance.