business planning

Abstract

DailyIn Capsule Hotel is a group of hotels in the UK that is based on the idea to cater to the need of millions of students that visit the region in the search of getting an education. When students from different countries enrol in British universities, many of these students require a place to live at a cheap and affordable price. DailyIn will be providing hospitality services to the target market, which are international students. As there is a high competition of the capsule hotel business in the UK, it would be considered a success for the DailyIn Hotel if 5000 out of hundreds and thousands of international students that come to the UK annually can be attracted in the short term. The word DailyIn is chosen, keeping in mind the need of the customer to find accommodation in the country. It establishes an image of the hotel that is specifically targeting international students who require checking in accommodations. The price that is settled will be from 8 to 20 pounds which is a fair amount for international students studying in the UK. Three types of capsule services will be provided by DailyIn capsule hotels which are Economy capsule, Gold capsule, and Platinum capsule. Quality and level of service will differ in these three classes of capsules. Maintaining a sustainable environment for the students will be the core factor in building an effective image so that business can grow through the word of mouth of its satisfied customers. DailyIn will reach its success with the help of effective marketing techniques and quality service.