A critical analysis of the role of integrated marketing
communication in symbolic consumption of gendered products
at Unilever UK

dc.contributor.author	Bander Badawi
dc.date	2012
dc.date	2013-10-17 21:44:51.560
dc.date.accessioned	2022-05-28T17:24:14Z
dc.date.available	2022-05-28T17:24:14Z
dc.degree.department	MSc
dc.identifier.other	20017
dc.identifier.uri	https://drepo.sdl.edu.sa/handle/20.500.14154/37640
dc.publisher	Saudi Digital Library
dc.title	A critical analysis of the role of integrated marketing communication in symbolic consumption of gendered products at Unilever UK
dc.type	Thesis
sdl.thesis.level	Master
sdl.thesis.source	SACM - United Kingdom

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