Investigating the Efficacy of Marketing Communication Tools in Building Al-Ula City's Image as the Best Tourist Destination in Saudi Arabia.

Abstract

To explore the effectiveness of advertising, personal selling, public relations, and WOM marketing communication tools in influencing consumer decisions to visit Alula city. ii. To investigate the most effective marketing communication tools in influencing consumer decision in tourism. iii. To understand the influences of brand image on the consumers' decision making in tourism