Entrepreneurship dynamics for women entrepreneurs' inclusion in emerging markets: a case study on Saudi Arabia

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2024-05-16

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University of Glasgow

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This study explored the ways in which institutions affect women that either support or hinder their entrepreneurial endeavours and considers how women can leverage these institutions to their advantage. Few studies have focused on women entrepreneurs' interactions in their local economic and social contexts (Cavallo et al., 2018). This study explores the role of institutions in women's entrepreneurship in Saudi Arabia amidst COVID-19 and post-pandemic. The data collection for this study utilised multiple methods including: conducting interviews with (31) Saudi women and (6) institutional representatives; remote observation of entrepreneurial events and document analysis. A thematic analysis approach was adopted to examine the data and identify recurring patterns and themes within the discussion. This research examines the intricate relationship between institutions and women's entrepreneurial activities. Through analysing how institutions can influence and be influenced by women, this research has uncovered the potential for mutual benefits and opportunities that exist within this dynamic. The study utilises complementary frameworks integrating institutional impact and identity play as theoretical lenses with a ‘multi-level model’ (McAdam et al., 2019) and ‘do context framework’ (Baker and Welter, 2020) to gain a better understanding of how entrepreneurs interact with their contexts. This study makes a crucial contribution by emphasizing the pivotal role that women entrepreneurs have in shaping society, offering invaluable insights, and acting as a catalyst for empowering women in the field of entrepreneurship. The decisions they make, the risks they take, and their resilience in the face of challenges are influenced by beliefs, faith, self-worth, confidence, tenacity, self-awareness, risk-taking, adaptability, autonomy and independence, determination, and self-empowerment. Such attributes serve as the defining characteristics of their entrepreneurial journey. The importance of institutional influences is highlighted by the constantly changing environment in which these women operate, thus illustrating their significance. By examining the connection between women and institutions in the field of entrepreneurship, this research provides valuable insights of the complex mechanisms that influence women's interactions and highlight the transformative power of women entrepreneurs to shape institutions and society. Thus, through the development of a multidimensional theoretical framework, it illustrates the continuous interaction between entrepreneurs and their environments in a continual cycle. Through this, women have influenced family, cultural norms and institutional policies in subtle ways. The study describes bidimensional process influences and leverages their contexts to make entrepreneurial decisions, providing a framework for further research.

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women, entrepreneurship, institutions, influences, identity, interactions

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