Business Plan of Seen cafe

Abstract

Executive Summary This business plan is about Seen café, it is a specialty café located in Brompton Road, London. The location was chosen due to the high traffic it has. Seen café is offering very high-quality specialty coffee for its customers. The target customers of this café are Gulf tourists and students in London. Seen café aims to be one of the most famous destinations in London for its specialty coffee. The opening times for Seen café will be Monday to Sunday from 11:00 to 22:00. The working hours will be divided among the full-time staff of the café. The late opening hours is made to be suitable for the preferences of the café’s target customers. Market and industry analysis to justify the target market and the café’s products are detailed by using secondary data. The marketing plan of Seen café is made to reach the target customers with considering their backgrounds and communication channels to be used to reach them. Also, the pricing strategies in the marketing plan are linked to the target customers and made with a comparison analysis of the competitors. The operational and human resources plan includes the café’s specific address and the standard operating procedures besides the specific instructions of how our product should be delivered to the customer with the turnaround time after the order. Additionally, inventory tracking and management strategies are also mentioned in our operational plan. The human resources plan includes the job descriptions and qualifications for each position in Seen café and the details of the recruitment process with the training plan. Also, Seen café is meant to be a sole proprietorship with a Chief Executive Officer who is at the same time the owner of this café, and a café manager. The organizational structure of Seen café is clarified in our management plan. Besides that, the external resources used are also explained in the management plan section. In the context of financial feasibility, our financial plan consists of a balance sheet, an income statement, and a cash flow statement. These sheets indicate an opening inventory of £400,00, £200,000 coming from the investors and a loan of £200,00 from the bank. Seen café is expected to generate £452,400 with a gross profit of £361,920 in the first year of operation and to have an expense of £180,793 with a net income of £181,127. Finally, the closing balance in the first year is expected to be £274,543.