Nawa (نوى): From Seed to Strategy — A Sustainability Advisory for Aspiring Entrepreneurs

Abstract

Nawa Consulting helps early-stage founders in Saudi Arabia and the GCC build practical sustainability into their businesses. Year 1 delivers fast audits and 1:1 coaching (Arabic/English, digital-first); Year 2 adds ESG-readiness projects; Year 3 offers strategy, impact KPIs and investor-readiness packs. The model is lean, remote and partner-led, using repeatable toolkits to keep prices accessible and delivery quick. Primary customers are aspiring entrepreneurs and micro-SMEs reached via startup hubs, universities, webinars and referrals. Evidence comes from customer interviews, a simple market scan and live experiments; risks and ethics are addressed with clear consent, data-minimisation and no-greenwashing rules. Financially, break-even is ~70 billable hours/month (reached Jan 2026). Year-1 totals: sales SAR 518k; cash in SAR 546k; cash out SAR 417k; year-end cash SAR 129k, with one early cash dip mitigated by spend controls and part-payments. An SDB loan at month 12 funds conversion to an LLC and a first hire; from Year 2, 10% of net cash supports founder-focused initiatives. The plan sets a 24-month path to a resilient, values-led advisory ready to scale or partner for strategic growth.