The Role of Artificial Intelligence in Personalising the Recruitment Process in Saudi Arabia: A Systematic Literature Review

Abstract

Artificial intelligence (AI) has revolutionised various industry sectors, including human re- sources (HR),by enhancing decision-making, automating tasks, and improving efficiency. In the Kingdom of Saudi Arabia, the adoption of AI in HR is increasing, particularly in recruitment processes. This study explores how AI is transforming recruitment in Saudi Arabian organisations, highlighting the benefits and challenges associated with its im- plementation. AI-driven recruitment tools can streamline candidate screening, improve decision-making by analysing large datasets, and enhance the overall candidate experi- ence through personalisation. However, the study also identifies significant challenges, such as the need for AI systems to align with local cultural norms, legal requirements, and data privacy regulations. Moreover, the limited availability of skilled professionals to manage AI technologies and concerns about bias in AI-driven decisions are notable barriers. The research emphasises the importance of understanding employees’ and HR professionals’ perceptions of AI, particularly in terms of trust, acceptance, and effec- tiveness. By applying frameworks such as the technology acceptance model (TAM) and employee engagement theory, this study aims to assess AI’s impact on recruitment, fo- cusing on personalised onboarding experiences and strategic workforce planning in Saudi Arabia. The findings suggest that despite existing challenges, AI holds significant po- tential to optimise HR operations and contribute to organisational success, aligning with Saudi Arabia’s Vision 2030 goals. Future research should address the ethical implications, long-term impacts, and cultural adaptations necessary for successful AI integration in re- cruitment.By bridging these gaps, AI can play a pivotal role in modernising recruitment practices, enhancing efficiency, and driving competitive advantage in the evolving Saudi employment market.