Business Plan Proposal For Riyadh Tourism Sectore
dc.contributor.advisor | Achterbergh, Leon | |
dc.contributor.author | Alshehri, Alya | |
dc.date.accessioned | 2024-08-25T11:27:04Z | |
dc.date.available | 2024-08-25T11:27:04Z | |
dc.date.issued | 2024-05-17 | |
dc.description.abstract | Riyadh, the capital of Saudi Arabia, is experiencing a surge in tourism, driven by progressive government initiatives and substantial investments in the tourism sector. Riyadh HopNExplore aims to capitalize on this burgeoning market by introducing an innovative open-deck tour bus service that offers a convenient and immersive way for tourists to explore the city's key attractions. The absence of a dedicated hop-on-hop-off bus service and limited public transportation options in Riyadh presents a lucrative opportunity for Riyadh HopNExplore to become a leading player in the tourism transportation sector. | |
dc.format.extent | 40 | |
dc.identifier.uri | https://hdl.handle.net/20.500.14154/72930 | |
dc.language.iso | en | |
dc.publisher | University of Surrey | |
dc.subject | Business Plan | |
dc.subject | Riyadh Tourism | |
dc.subject | Transportation | |
dc.subject | Tour Bus | |
dc.title | Business Plan Proposal For Riyadh Tourism Sectore | |
dc.type | Postgraduate Projects | |
sdl.degree.department | Hospitality and Events | |
sdl.degree.discipline | International Tourism Management | |
sdl.degree.grantor | Surrey | |
sdl.degree.name | Master of Science |