Business Plan Proposal For Riyadh Tourism Sectore

dc.contributor.advisorAchterbergh, Leon
dc.contributor.authorAlshehri, Alya
dc.date.accessioned2024-08-25T11:27:04Z
dc.date.available2024-08-25T11:27:04Z
dc.date.issued2024-05-17
dc.description.abstractRiyadh, the capital of Saudi Arabia, is experiencing a surge in tourism, driven by progressive government initiatives and substantial investments in the tourism sector. Riyadh HopNExplore aims to capitalize on this burgeoning market by introducing an innovative open-deck tour bus service that offers a convenient and immersive way for tourists to explore the city's key attractions. The absence of a dedicated hop-on-hop-off bus service and limited public transportation options in Riyadh presents a lucrative opportunity for Riyadh HopNExplore to become a leading player in the tourism transportation sector.
dc.format.extent40
dc.identifier.urihttps://hdl.handle.net/20.500.14154/72930
dc.language.isoen
dc.publisherUniversity of Surrey
dc.subjectBusiness Plan
dc.subjectRiyadh Tourism
dc.subjectTransportation
dc.subjectTour Bus
dc.titleBusiness Plan Proposal For Riyadh Tourism Sectore
dc.typePostgraduate Projects
sdl.degree.departmentHospitality and Events
sdl.degree.disciplineInternational Tourism Management
sdl.degree.grantorSurrey
sdl.degree.nameMaster of Science

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