Exploring the Role of Digital Transformation in Enhancing Customer Experience for London Retailers: Strategies and Implementation Challenges
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Date
1989-09-16
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Saudi Digital Library
Abstract
In the findings and discussion of this chapter, we based the findings and discussion of this chapter
from survey, case study insight, and literature bases. The study outlined how digital transformation
significantly enhances customer experiences through convenience, personalization and
accessibility. Retailers using technologies including AI-pushed recommendations, mobile cost
alternative, and extra omnichannel methods noticed enriched consumer engagement and
satisfaction. Nevertheless, smaller retailers find it difficult to take advantage of digital tools for
financial and operational reasons. These survey results also matched existing literature on digital
adoption and consumer behavior relating to customers liking seamless digital experiences while
they should also be present but concerned about data security and privacy.
In addition, in relation to customer satisfaction, the discussion went further on discussing the nexus
between digital transformation and customer satisfaction and highlighted the role of strategic
planning to customer satisfaction and resource allocation. Companies utilizing personalization and
data analytics are more likely to promote higher customer loyalty and retention. Yet, challenges
like cybersecurity threats, regulatory compliance and their techno change resistance persist. Also,
this highlights the need for retailers to invest in securing the infrastructures, the need for effective
change management strategies and the need for retailers to continually adapt as technologies
evolve. These challenges can be tackled, and London retailers can optimize their digital strategy
to achieve sustainable growth and increased customer satisfaction in a more and more digital retail
environment.
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Exploring the Role of Digital Transformation in Enhancing Customer Experience for London Retailers: Strategies and Implementation Challenges