Investigating the Factors Influencing the Performance of Tour Guides in Heritage Sites: A Case Study of Tour Guides in the Kingdom of Saudi Arabia.

Abstract

This study offers an in-depth investigation of the various factors that impact the performance of tour guides in heritage sites, with a specific emphasis on tour guides operating within the Kingdom of Saudi Arabia. The study presents findings pertaining to the fundamental attributes that contribute to the efficacy of tour guides, ascertained through the conduction of 10 comprehensive interviews with seasoned tour guides hailing from the country. The emergence of passion for their role serves as a fundamental component, driving their capacity to generate captivating and engaging experiences for visitors. Furthermore, the research emphasises the significance of cultural differences in influencing the competence of tour guides, allowing them to effectively engage with a wide range of tourist populations. The study highlights the significance of proficient communication abilities, endurance, and knowledge of the site as essential qualities that augment the overall tour experience. These insights provide significant contributions to the tourism industry by informing training programmes and empowering tour guides to deliver exceptional tours of heritage sites in Saudi Arabia.