Social Media Marketing
| dc.contributor.advisor | Natalie | |
| dc.contributor.author | Alqahtani, Fahad Hassan | |
| dc.date.accessioned | 2024-10-08T09:22:14Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands | |
| dc.format.extent | 80 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/73175 | |
| dc.language.iso | en | |
| dc.publisher | University of strathclayd | |
| dc.subject | Social Media Marketing | |
| dc.subject | SMM | |
| dc.title | Social Media Marketing | |
| dc.type | Thesis | |
| sdl.degree.department | Business department | |
| sdl.degree.discipline | +44 (0)141 552 4400 | |
| sdl.degree.grantor | University of strathclayd | |
| sdl.degree.name | Master of Science in Business and Management |