New Market Entry Strategy

Abstract

InfinityBlu Dental Clinic, a successful dental care provider from Scotland, commissioned this strategic consultancy engagement to plan its expansion into the London market. They want to target wealthy neighbourhoods that lack high-end dental care options.

Our in-depth study gave data-driven insights on the best locations, services, office design, amenities and marketing strategies to achieve lasting profits and stand out from competitors. We recommend a luxury boutique feel with lavish, hotel-like decor, spa services, and custom personal options to impress demanding clients continually.

We also advise specialised dental, cosmetic, and advanced treatments tailored to attract wealthy beauty-focused customers. Additional offerings, such as cafe and pharmacy can further increase income. An integrated marketing plan focused on one-on-one care, cutting-edge technologies and modern style is outlined to inform locals of InfinityBlu's unique features. If our advice on location, office environment, services and messaging is followed diligently, we project steady profits within 10 years. The full analysis has more details on launching and positioning for success