An Investigation of the Role of Celebrity Choice in Endorsement Effectiveness in the Athletic Apparel Industry

dc.contributor.advisor	Professor Wendy Lomax
dc.contributor.author	SARAH ABDULLAH ABDULAZIZ ALMARSHAD
dc.date	2000
dc.date.accessioned	2022-05-26T17:17:55Z
dc.date.available	2022-05-26T17:17:55Z
dc.degree.department	MBA
dc.identifier.other	32983
dc.identifier.uri	https://drepo.sdl.edu.sa/handle/20.500.14154/31045
dc.publisher	Saudi Digital Library
dc.title	An Investigation of the Role of Celebrity Choice in Endorsement Effectiveness in the Athletic Apparel Industry
dc.type	Thesis
sdl.thesis.level	Master
sdl.thesis.source	SACM - United Kingdom

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