Exploring the Relationship Between Biophilic Design Elements in Hotels and Guest Experience from the Customer Perspective in Saudi Arabia

Abstract

This study investigates the influence of biophilic design on guest experiences in Saudi Arabian hotels, addressing a gap in empirical research within the hospitality sector. Through a mixed-methods approach, using quantitative and qualitative survey, the research explores the relationship between biophilic elements in hotel environments and guest satisfaction. Findings indicate a significant positive relationship between the presence of natural design elements and enhanced guest experiences, highlighting the importance of incorporating biophilic design for improving well-being and satisfaction. This study contributes to the growing body of knowledge on biophilic design in hospitality, offering insights for architects, designers, and hotel operators aiming to leverage environmental psychology to enhance guest experiences. It underscores the potential of biophilic design not only as an aesthetic preference but as a strategic tool for boosting guest satisfaction and loyalty within the context of Saudi Arabia's evolving hospitality landscape, aligned with the Vision 2030 objectives of economic diversification and sustainability.