“Impact of Business Analytics Tools on Strategic Decision Making Process: Telecom Company in Saudi Arabia”

Abstract

Abstract The research is focused on analysing the impact of Business Analytics Tools on Decision Making Process. Decision making is a constant requirement for all organisations that operate in highly competitive business environment. Business Analytics Tools have evolved significantly over the last couple of decades and thus it has changed how businesses handle their data, conduct processes and carry their decision making. For the purpose of this research, Empirical study has been conducted because this was the better option for the achievement of the research objectives. Researcher adopted primary method and the data was collected through researcher`s personal involvement. The results have highlighted that BA tools have a significantly strong impact on different aspects of decision making process but at the same BA Tools bring some challenges that need to be addressed as well in order to foster the best results from its application.