Disney Thesis Media Studies

Abstract

Using Disney as a case study, this thesis explores the significant effects of digital transformation within the television industry. This research searches into the complex dynamics of Disney's evolution through Internet by using a thorough analytical framework that includes content analysis, theme analysis, Hofstede's Cultural Framework, PESTLE analysis, SWOT analysis, and Porter's Five Forces Analysis. The study reveals how the internet has significantly changed consumer behavior and content distribution methods, turning watching television from a passive activity into an active and personalized activity. This thesis offers insight on the company's navigation of these shifting circumstances through an examination of Disney's strategic reactions to these shifts, such as its strategic acquisitions and innovative streaming services. This study offers insights helpful to media companies coping with the problems of the digital era in addition to helping us understand how the television business has adapted to digital changes.