IMPACT OF SOCIO-CULTURAL FACTORS AND WORKPLACE INCLUSION ON WOMEN ENTREPRENEURIAL SUCCESS IN SAUDI ARABIA

Abstract

Women's entrepreneurship has emerged as a significant global phenomenon in the 21st century, particularly as women in developing countries increasingly participate in the workforce to support their families. Despite the progressive policy shifts and governmental initiatives aimed at empowering women entrepreneurs in Saudi Arabia, particularly epitomized by the ambitions of Vision 2030, a significant disjuncture persists between national aspirations and lived realities, especially concerning socio-cultural constraints that continue to impede women's entrepreneurial success. Therefore, this Study Is Aimed at Assess the Impact of socio-cultural factors and Workplace Inclusion on women entrepreneurial success in Saudi Arabia. the study intends to use SPSS-AMOS which is considered good to test the hypotheses rigorously. The findings reveal that social norms significantly negatively impact Saudi women's entrepreneurial success, while family support positively influences it. Surprisingly, workforce inclusion showed no significant impact, contradicting the initial hypothesis of a negative effect. The study recommend that attention should be focus on addressing negative social norms through campaigns and education, and strengthening family support systems given their positive impact. Further investigation into workforce inclusion's nuanced role is advised. Overall, targeted support programs are crucial to empower Saudi women entrepreneurs by navigating socio-cultural challenges and leveraging existing strengths.