EFFECTIVENESS OF MARKETING COMMUNICATION TOOLS ON CONSUMERS PURCHASING DECISIONS A COMPARATIVE STUDY OF TRADITIONAL MEDIA AND NEW MEDIA IN THE SAUDI MARKET

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dc.contributor.advisorProfessor Brian Garred
dc.contributor.authorDHAFIR MOHAMMED DHAFIR ALSHEHRI
dc.date2018
dc.date.accessioned2022-05-29T15:29:39Z
dc.date.available2022-05-29T15:29:39Z
dc.degree.departmentStrategic Marketing
dc.identifier.other39731
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/49462
dc.publisherSaudi Digital Library
dc.titleEFFECTIVENESS OF MARKETING COMMUNICATION TOOLS ON CONSUMERS PURCHASING DECISIONS A COMPARATIVE STUDY OF TRADITIONAL MEDIA AND NEW MEDIA IN THE SAUDI MARKET
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom

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