Element Pilates Studio Business Plan

Abstract

The name of the proposed business plan is Element Pilates Studio. It is a health and wellness studio based in Jeddah, Saudi Arabia. Element Pilates Studio will be located in Ar Rawdah district. The chosen location for the studio is accessible to the target market, in a neighborhood that is surrounded by major businesses and corporations. One of the reasons for choosing Jeddah is its huge population, especially the youth who are the target audience for this business. It is the second largest city in Makkah Province and the ninth largest in the Middle East. The studio will have well-designed spaces to offer members a chance to disconnect from the hustle and bustle of the city and immerse themselves in their classes. Element Pilates Studio intends to become a premier health and wellness destination in Jeddah, providing programs that enhance the well-being of their members. Therefore, by combining fitness and tranquillity, the proposed business will make fine contributions to the health-conscious culture that is rapidly growing among the Saudis. This business plan is divided into different sections including an overview of the business case, industry analysis, marketing plan, management plan, operating and human resource plan, financial plan, investment proposal and conclusions. In terms of marketing, both traditional marketing and social media networking sites. For the business to start, it needs monthly lease payments and utilities, staff salaries and benefits, equipment maintenance and replacements, marketing and advertising expense administrative and operational supplies, as well as training and development. The projects initial cost is £39, 300 and this will come from own savings, loans from family and friends. In reference to the the cash flow statement, the profit and loss statement and the balance sheet, the business is projected to be profitable.