Creative & Collaborative Enterprise Proposal

dc.contributor.advisorThompson, Gregory
dc.contributor.authorAlathel, Maya
dc.date.accessioned2023-12-27T07:13:37Z
dc.date.available2023-12-27T07:13:37Z
dc.date.issued2023-08-17
dc.descriptionPlease note, The Creative and Collaborative Enterprise Dissertation is either a scholarly document of a maximum of 10,000 words based on independent research and thought and including some analysis of data that integrates creative and collaborative enterprise perspectives in an original way, or an enterprise development project together with a scholarly document of a maximum of 1500 words reflecting on your project’s realization. I have selected to do the second option which is a scholarly document of a maximum of 1500 words reflecting on your project’s realization. I have gone ahead and attached a screenshot from UCL's Moodle confirming the structure of my thesis. I also attached my official transcript. You can see that Module ANTH0152 is my dissertation and my grade was 80 - distinction. 1. Attachement 1 - Thesis Submission 2. Attachement 2 - Official Transcript 3. Attachement 3 - UCL Moodle Dissertation Description
dc.description.abstractThis document outlines the comprehensive product development journey of Varada, an innovative online concept store proposed to address the discernible gap in the Saudi Arabian market for unique lifestyle-focused gifts. The development journey is divided into three phases: Phase 1 - Conceptualization: The Varada concept was initiated by outlining fundamental core values, validated through participant observation in Riyadh, Saudi Arabia. This phase laid the groundwork for product development, synthesizing observations and refining core values. Phase 2 - Mentor Collaboration: Mentoring sessions were pivotal in synthesizing participant observation insights and implementing them into a digital framework. Social media inquiries were conducted to engage the target audience, and actionable points were integrated into the evolving Varada concept. Phase 3 - Digital Integration: This phase focused on translating actionable items into a digital framework, emphasizing content creation and website development. Core values were adjusted based on participant observation, providing a solid foundation for mentoring sessions and digital integration. Core Values: Varada's core values, including Uniqueness, Wonder, Inspiration, Connection, and Quality, were identified and refined based on participant observation insights, serving as a guiding framework for the project. Participant Observation: Selective participant observation in a Saudi department store provided valuable insights into customer behaviors and preferences. Refined core values emerged from these observations, shaping the foundation for the Varada project. Social Validation: Mentoring sessions with an experienced entrepreneur guided the project towards specific offerings. Social media polls and questionnaires were used for engagement, with the insights contributing to actionable strategies for Varada's digital platform. Content & Website Development: Biweekly mentor sessions facilitated systematic development, leading to the creation of template content for the beta site. The Varada website represents a simplified version of the envisioned platform, with continuous refinement planned. Conclusion: While the beta site development is underway, identified areas such as financial mapping, UX collaboration, feature validation, brand alignment, and visual content enhancement will be addressed. Acknowledging product development as an iterative process, ongoing refinement is emphasized for post-launch success. The dedication to improvement is guided by the knowledge gained throughout the Creative and Collaborative Enterprise program.
dc.format.extent43
dc.identifier.citationNA
dc.identifier.urihttps://hdl.handle.net/20.500.14154/70444
dc.language.isoen
dc.publisherSaudi Digital Library
dc.subjectThesis
dc.subjectEntrepreneurship
dc.subjecte-commerce
dc.titleCreative & Collaborative Enterprise Proposal
dc.typeThesis
sdl.degree.departmentAnthropology
sdl.degree.disciplineEntrepreneurship
sdl.degree.grantorUniversity College London
sdl.degree.nameCreative & Collaborative Enterprise

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