The Association Between Instagram Use And Social Anxiety In Young Adults: A Survey-Based Study In Saudi Arabia

Abstract

Background: The past decade witnessed a rapid growth in social media usage, particularly among young adults. In Saudi Arabia, the use of visual media platforms like Instagram is gaining more popularity. Previous studies have examined the interaction between people and digital technology, including research on the effects of engagement with social media and the shift in communication patterns. Empirical evidence revealed both positive and negative effects of social media on its users, with negative impacts on psychological outcomes being notable. The increase in symptoms of social anxiety is one example of a decline in mental health linked to excessive social media use. Given that the prevalence of social anxiety in individuals under the age of 25 is shown to be higher, it prompted many studies to investigate the relationship between the use of social media and levels of social anxiety in younger people. When exploring the connection, the presence of facilitating factors is considered due to its complexity. Prior research has identified several underlying factors, including passive use, social comparison, and addictive tendencies, especially in the context of Instagram use.

Aim: This study aims to investigate the different factors correlating Instagram use to high levels of social anxiety among Saudi Arabian young adults.

Methods: The present study utilised a deductive approach by using a cross-sectional online questionnaire to obtain its quantitative data. The study sample consists of 51 Saudi undergraduate students from King Abdulaziz University. The participants self-reported by responding to questions regarding demographics, a Social Anxiety Scale (LSAS), and Instagram use patterns. The statistical tests performed during the inferential analysis included Spearman’s Rho correlation, Multiple Regression, and a Mediation model.